Why you love France in 2013.
France is as we know famous for its big creators from Chanel to Vuitton, real pioneer of the Haute couture industry. One can argue that the « City of fashion » tend to be less attractive today, as regards all the modern dynamic fashion poles around the world, from London to the exciting New York. But do not judge a book by its cover. Real creative and dynamic young creators have emerged over the past few years. You probably know The Kooples, a french brand created in 2008 which has known a lightning rise, by collaborating with main British maisons such as The Great Frog or Norton & Sons, tailor of Savile Row. But that is part of a huge basket of original creators. Here’s what you should know about 2013 French young fashion, through three creative brands.
Origins
Founded in 1944 by Carmen de Tommaso, this French haut couture brand is known to be the first to create clothes for little and thin women, abandoned at the time by creators, and to use African and Indian patterns, including the famous « Batik ». After a slump of a few years, the house abandon the haute couture and name in 2008 Guillaume Henry, a young and creative designer to run the pret à porter collection.
Codes
Colorful, chic, creative, natural, not too formal.
A song
A short selection
Women
Men
Origins
A.P.C (Atelier de Production et de Création) is founded in 1987 by Jean Touitou to create an alternative to the funk and colorful fashion of the 80s. Simple cuts and high quality patterns directly defined the brand. The brand is since 2000 famous for its classical Jean brut, made with Japonese denim. A.P.C became internationally recognized and now collaborate with big fashion names, such as Vanessa Steward, Kanye West and Carhartt. Today, the brand is a solid value for people who want to be dressed simply with high quality products.
Codes
Pure, silk, straight, beige and blue.
A song
A short selection
Women
Men
Origins
Founded in 1984 by married Didier and Evelyne Chétrite, the first store of Sandro opened in 2003 in the Marais, Paris. This familial company has developed a Parisian rock and roll chic style which start becoming famous around the globe. It is part of the SMCP with two others young french brand - Maje and Claudie Pierlot - with more than five hundred stores around the world. It claims its status of one of the leaders of luxury ready-to-wear and accessible fashion.
Codes
Skinny, rock’n’roll, chic, Paris
A song
A short selection
Women
Men
