Why you love France in 2013.

France is as we know famous for its big creators from Chanel to Vuitton, real pioneer of the Haute couture industry. One can argue that the « City of fashion »  tend to be less attractive today, as regards all the modern dynamic fashion poles around the world, from London to the exciting New York. But do not judge a book by its cover. Real creative and dynamic young creators have emerged over the past few years. You probably know The Kooples, a french brand created in 2008 which has known a lightning rise, by collaborating with main British maisons such as The Great Frog or Norton & Sons, tailor of Savile Row. But that is part of a huge basket of original creators. Here’s what you should know about 2013 French young fashion, through three creative brands.

Carven

Origins

Founded in 1944 by Carmen de Tommaso, this French haut couture brand is known to be the first to create clothes for little and thin women, abandoned at the time by creators, and to use African and Indian patterns, including the famous « Batik ». After a slump of a few years, the house abandon the haute couture and name in 2008 Guillaume Henry, a young and creative designer to run the pret à porter collection.

Codes

Colorful, chic, creative, natural, not too formal.

A song

James Vincent McMorrow - From the Woods

A short selection

Women

 
Men
 

A.P.C

Origins

A.P.C (Atelier de Production et de Création) is founded in 1987 by Jean Touitou to create an alternative to the funk and colorful fashion of the 80s. Simple cuts and high quality patterns directly defined the brand. The brand is since 2000 famous for its classical Jean brut, made with Japonese denim. A.P.C became internationally recognized and now collaborate with big fashion names, such as Vanessa Steward, Kanye West and Carhartt. Today, the brand is a solid value for people who want to be dressed simply with high quality products.

Codes

Pure, silk, straight, beige and blue.

A song 

Charlotte Gainsbourg - Haven can wait

A short selection

Women

Men

Sandro

Origins

Founded in 1984 by married Didier and Evelyne Chétrite, the first store of Sandro opened in 2003 in the Marais, Paris. This familial company has developed a Parisian rock and roll chic style which start becoming famous around the globe. It is part of the SMCP with two others young french brand - Maje and Claudie Pierlot - with more than five hundred stores around the world. It claims its status of one of the leaders of luxury ready-to-wear and accessible fashion.

Codes

Skinny, rock’n’roll, chic, Paris

A song

BB Brunes - Coups et Blessures

A short selection

Women

Men

London's Fashion Affair

Over the past few years, London has been steadily establishing itself alongside the likes of New York, Paris and Milan as one of the capitals of the fashion world. With new designers coming out of the city every year, London is definitely one of the most exciting places to be getting dressed in, and one only needs to glance at a few of the collections from the recent Fashion Week to see why. It is impossible to miss the variety between shows, and the imaginative potential contained in every individual outfit makes it difficult to pin down every trend or idea to have been born on the vibrant London catwalks. However, a few recurring themes can definitely be detected, and will almost certainly be finding their ways onto the highstreet very soon.

Probably the most prominent trend to have come out of the SS14 shows is lace, mostly in pretty, pastel colours; pink is definitely here to stay, but cool, mojito greens and soft lavenders also made an appearance, transforming the catwalks into a colourful sweet shop of peppermint creams and palma violets. "Sweet" is definitely a word fitting to Temperley's collection, which made full use of pinks and sheer, delicate fabrics, whilst Orla Kiely merged pretty pastels with exotic patterns, animal motifs and explorer's bags to create a sort of Boy Scout chic. Make-up was equally delicate across the catwalks, with lightly blushed cheeks and pale lips being the dominant beauty trend.

If you're looking for something a little more edgy, but still with the element of delicacy which lace exudes, look no further than John Rocha. Rocha covers his models in heavy, black lace and sheer materials which allow glimpses of the flesh beneath, thus lifting the weight of the pieces. Wide brimmed, lace hats shield the models' faces from view, hinting at a gothic, almost Victorian state of mourning, whilst maxi skirts and dresses are given lift with floral lace patterns.  

If lace isn't your thing, JW Anderson is more than happy to cater to your taste with a no-nonsense collection which experiments with a variety of fabrics and shapes. Over and over again, Anderson folds leather over leather in an asymmetric harmony of wrap skirts and tunics, in a way in which the designer himself acknowledges as a nod towards techniques of Japanese origami.

Of course, you could just be completely different and take a sparkly leaf out of Tom Ford's incredibly eclectic, always beautiful book; from sleek, business-like suits to intricately patterned leather dresses, Ford's collection just begs to be hanging in your wardrobe. However, it is undoubtedly the mini dresses that steal the show. It is as though Ford has smashed a disco ball and sewn the fragments into glittering outfits fit for the party of the century; and then decided that they were missing something, and added thigh-high boots in matching sparkle.

If the lace is too pretty, the leather too tough or the Tom Ford just too Tom Ford, you could always ground yourself in blooming gardens and luxurious ruffles; Preen slices up flower beds and nearly slots them back together into a kaleidoscopic vision of colour, whilst Mary Kantrantzou scatters frilly floral dreams across dresses, skirts and coats. Temperley do not hold back, throwing pink and purple flowers at subtle leopard print kisses and pale material, which wraps itself softly around the models, before cascading down to the ground.

If flowers and frills aren't your thing, someone somewhere in London has got you covered; Emilia Wickstead keeps it simple and sophisticated with bright, block colours and vertical stripes, playfully wrapping mini dresses in a tuneful pattern of ivory and black pianos and music notes. The dominating accessory throughout the shows comes in the form of big, retro sunglasses. Chunky heels and flatforms stamp authoritatively back and forth, whilst the bomber jacket, in all it's guises, provides another recurring theme; Erdem and Jonathan Saunders give the jacket a feminine twist with florals on silk, whilst Sister by Sibling takes it one step further, covering they're baseball jackets with actual pastel coloured flowers.

Despite the obvious eclecticism, there were of course some consistencies throughout the weekend in London; layering is in, whether it be in the form of skirts over trousers or sheer folds of material over material, giving us a series of multi-layered hemlines and interesting silhouettes which combine fabrics and patterns to create a jumbled, visual feast. If you take a look at one SS14 collection from London, let it be Burberry Prorsum's masterpiece, which brings together, in beautiful harmony, almost every single trend to have come out of the catwalk this month. The show completely captured the zeitgeist with lace, pastel shades, jewels, sunglasses and model of the moment, Cara Delevigne, in a transparent plastic raincoat.

The catwalks of Fashion Week have this year played host to a scaled-down version of a city famed for its eccentricity; a city which, surely, can by now take its place amongst the ranks of the fashion capitals of New York, Paris, and Milan, armed with a series of young designers who are ready to change what we wear, and how we wear it.

Photos: London Fashion Week Website http://www.londonfashionweek.co.uk/designers.aspx?exhibitor=1

Author: Grace Cain

Editor: Natalia Tkacheva

RECRUITMENT FOR 2013/2014 COMMITTEE NOW OPEN!

After a long sunny holiday, we are back!
We will be recruiting a vast variety of talents from creative individuals all the way to computer science lovers so there if probably something for you in WFG that you love fashion or are a tech savvy.

Roles in the Creative Team are also open to non-warwick students.

Exec' Positions 

Marketing Director: Job Description
Creative Director : Job Description
WFG Members Events Director: Job Description
Secretary: Job Description


Marketing Team Members 
Marketing Manager: Job Description

Creative Team Members

Designer: Job Description

Editor: Job Description

Writer and/or Photographer: Job Description

IT Team Member 

IT manager & Web developer: Job Description



Send your Application to: info@warwickfashiongroup.com

Elégante, précieuse and merveilleuse. 
The essence of a Savelli lady.                                                                 
                                                                                          by Josephine Sherwood

Muse: Julia Restoin Roitfeld 

"I wanted to create something totally new, never attempted before. A jewel of tomorrow, only for women." 

 – Alessandro Savelli, CEO & Founder

Savelli Genève, also known as “Savelli”, is a luxury products firm based in Geneva, and the first company to create luxury smartphones targeting an exclusively female audience. 

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The ‘Line of Grace’

Savelli’s exquisite Italian designs are easily recognized by the brand’s signature S-shaped curve, repeated throughout the handsets: coupled with the savoir-faire of Swiss fine jewellers and time-piece craftsmen, the result is a combination of cutting-edge Smartphone technology and artistry, irresistible to even the most discerning of women.

Savelli’s debut collection, known as “Jardin Secret” (or “Secret Garden”), belonging to three different ranges: Elégante, Précieuse and Merveilleuse. All phones are made with the finest materials available, including 18 carat rose gold, diamonds, exotic leathers, non-scratchable ceramic and ultra-bombé sapphire crystal. 

Jardin Secret Display
The collection consists of eleven models, ranging from €8’300 to €108’000. 

Powered by a Google Android operating system, each device includes the innovative “Mon Jardin Secret” app: 

a unique service that differentiates itself from all others by closely tailoring itself to the personality, interests and lifestyle of each specific Savelli customer. Through the use of both profiling and GPS-tracking, notifications of exceptional events and services likely to appeal to the client and her entourage are “pushed” to her device.

 Ardent Red/Black Sport

During Paris Haute Couture Week 2013, Savelli held its Official Global Launch Party at the Musée Jacquemart André. The event was co-hosted by Savelli’s muse, Julia Restoin Roitfeld, best known as the sultry face behind Tom Ford’s ‘Black Orchid’ fragrance and was accompanied by the music of French DJ, Stéphane Pompougnac, creator of Savelli’s ringtones and well remembered for his time as the DJ of Paris’ Hotel Costes.

The opulent evening attracted the likes of Milla Jovovich, Astrid Muñoz, Olivia Palermo, Eva Khromtchenko, Alexis Mabille, Carine Roitfeld and Patrick Demarchelier (featured on our 16^th March 2012 article). Iconic fashion photographer, Demarchelier, shot the entire campaign in his NYC studio, producing a masterpiece oozing both sophistication and unparalleled flair: a credit to the Savelli aesthetic. In addition to the celebrities and fashion royalty in attendance, Savelli’s première received media coverage from Harper’s Bazaar, Tatler, FashionTV, LA Times and Bloomberg, among others.

Savelli is now available in Printemps (Paris), Harrods (London) and Harrod’s Prestige Village in Porto Cervo (Sardinia, Italy).

More information can be found on their website http://savelli-geneve.com

Writer: Josephine Sherwood
Editors: Ellen Muthu & Teenie Fung

The Great Gatsby Midnight Fashion Show

Happy Valentine’s Day & 1-Year WFG Anniversary                          
by Wytane Au

It has come to the second year of the Valentines Day fashion show hosted by Warwick Fashion Group. This year, in coherence with the Spring/Summer 2012 fashion trend, the style of the fashion show was inspired by the Roaring Twenties and The Great Gatsby film 

'That legendary jazz-age tale by F. Scott Fitzgerald - was to get a Baz Luhrmann makeover, complete with Carey Mulligan as Miss Daisy Buchanan.' - Vogue.   

The 1920s flapper look was the greatest part of the show, and WFG has decided to play the scene at the finest, VIP area of Altoria, Boutique, with a grand and glamourous atmosphere.

The show started at midnight. From French couture to petit uptight dresses, the thick eyebrows and cigarette pipes were the symbol of old age. I love the entire boldness of the show and had a great time with my 'Gatsby' on the Valentine's night. Thanks WFG.

"It was an amazing idea, greatly implemented and organised. I really enjoyed the atmosphere backstage, which felt like the actual twenties." - Aydan Hasanli, one of the models commented.

Highlights

Great Gatsby-Inspired Make up by Agnes Chui and Azlbeta Bebe Husakova; Hair by Olgu Afsaroglu and Mey Cezairli.

Photography: Gergely Sallak and Smileysnap Photography
Author: Wytane Au
Editor: Teenie Fung