Thursday, 22 August 2013

Elégante, précieuse and merveilleuse. 
The essence of a Savelli lady.                                                                 
                                                                                          by Josephine Sherwood
Muse: Julia Restoin Roitfeld 
"I wanted to create something totally new, never attempted before. A jewel of tomorrow, only for women." 
 – Alessandro Savelli, CEO & Founder

Savelli Genève, also known as “Savelli”, is a luxury products firm based in Geneva, and the first company to create luxury smartphones targeting an exclusively female audience. 


The ‘Line of Grace’

Savelli’s exquisite Italian designs are easily recognized by the brand’s signature S-shaped curve, repeated throughout the handsets: coupled with the savoir-faire of Swiss fine jewellers and time-piece craftsmen, the result is a combination of cutting-edge Smartphone technology and artistry, irresistible to even the most discerning of women.

Savelli’s debut collection, known as “Jardin Secret” (or “Secret Garden”), belonging to three different ranges: Elégante, Précieuse and Merveilleuse. All phones are made with the finest materials available, including 18 carat rose gold, diamonds, exotic leathers, non-scratchable ceramic and ultra-bombé sapphire crystal

Jardin Secret Display
The collection consists of eleven models, ranging from €8’300 to €108’000. 

Powered by a Google Android operating system, each device includes the innovative “Mon Jardin Secret” app: 

a unique service that differentiates itself from all others by closely tailoring itself to the personality, interests and lifestyle of each specific Savelli customer. Through the use of both profiling and GPS-tracking, notifications of exceptional events and services likely to appeal to the client and her entourage are “pushed” to her device.

 Ardent Red/Black Sport
During Paris Haute Couture Week 2013, Savelli held its Official Global Launch Party at the Musée Jacquemart André. The event was co-hosted by Savelli’s muse, Julia Restoin Roitfeld, best known as the sultry face behind Tom Ford’s ‘Black Orchid’ fragrance and was accompanied by the music of French DJ, Stéphane Pompougnac, creator of Savelli’s ringtones and well remembered for his time as the DJ of Paris’ Hotel Costes.

The opulent evening attracted the likes of Milla Jovovich, Astrid Muñoz, Olivia Palermo, Eva Khromtchenko, Alexis Mabille, Carine Roitfeld and Patrick Demarchelier (featured on our 16th March 2012 article). Iconic fashion photographer, Demarchelier, shot the entire campaign in his NYC studio, producing a masterpiece oozing both sophistication and unparalleled flair: a credit to the Savelli aesthetic. In addition to the celebrities and fashion royalty in attendance, Savelli’s première received media coverage from Harper’s Bazaar, Tatler, FashionTV, LA Times and Bloomberg, among others.

Savelli is now available in Printemps (Paris), Harrods (London) and Harrod’s Prestige Village in Porto Cervo (Sardinia, Italy).

More information can be found on their website

Writer: Josephine Sherwood
Editors: Ellen Muthu & Teenie Fung